As a firm specialized in investments in the future, we believe that it is essential to understand our philosophy, and therefore we invite you to read this introduction to “our world”.
We live in an era of inventions and innovation, and you, the reader of this now, had experience of a new “something” that you deemed not worth, or very valuable at a point in time. Some years later, the element that you thought of, revealed just of a very different utility than you thought at the beginning. That is the difficulty of assessment of the disruptive nature of an invention or innovation.
Who was Aton-Râ?
In the 14th century BC, in the great city of Thebes was born and came to power Amenhotep IV from the XVIII dynasty of Egyptian Pharaohs. He was born different than the other Pharaohs, he had a long neck, slim arms and upper body, and he looked weaker than most other.
Amenhotep IV is especially known as the first Pharaoh who instituted a unique God, Aton, the sun-God and abandoned traditional Egyptian polytheism. Aton was already known as a facet of Râ, the creator God in the ancient pantheon. The real change was the apparent abandonment of all other gods. Amenhotep IV renamed himself Akhenaton (Ankh, the breath of life, Aton the unique God). The first monotheistic religion was born!
Akhenaton tried to bring about a departure from traditional polytheistic religion of Osiris, Isis and the other gods of the Egyptian pantheon, in favor of the unique God Aton, yet in the end it has been rejected. After Akhenaton's death, his monuments were dismantled, hidden and his name was not included in the king lists.
Toutankhamun, the son of Akhenaton and Nefertiti, became Pharaoh when he was 9 years old. The traditional polytheistic religion was re-institutionalizing under the control of the former vizir of his father Ay, and the general commander of the Egyptians armies Horemeb. They would actually sit on the throne some years later. And so, the polytheism would reign again over the land of Egypt.
The success of the cult of Aton was not absolute. This new monotheistic "invention" and its depth faced challenges, it has definitely paved the way for the birth of modern monotheistic religions.
Therefore, it could well be that these few years of institutionalized religion of Aton-Râ, was at the origin of the monotheist religions that would embrace the world, representing today more than half of the world population.
When considering the chain of the following highly interesting points, the new historical horizons open up:
This is the AtonRâ phenomenon: 18 years of institutionalization of a new God around 3500 years ago in Egypt have influenced the world beyond what anyone could have imagined back then.
Having AtonRâ vision
It has been largely demonstrated that mankind is poorly equipped to project the impact of new inventions. As the story of Aton-Râ highlights, very often the truly disruptive innovation faces resistance on the initial phase of its development. Throughout the time, it is remarkably reshaped and transformed to fulfil the needs of the demand it created.
At AtonRâ we have reached this conclusion after many years of research and experience. Having learned the story of Aton-Râ and the principles that guided the innovation in Egypt, we have immediately embraced the name and have defined our vision. Technology is what we are specialized in. Although all technologies are disruptive, the magnitude of it is unknown and depends on the importance of its future applications.
Wisdom and vision are required to assess the degree of disruption of any technology. If the tech bubble in the years 2000 taught us one thing, it’s that not all investments in high growth technology firms do well.
Amara’s law states: We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run*
*Roy Amara was an American researcher, scientist,
futurist and president of the Institute for the Future
Having a 2 or 5 years’ horizon is simply not enough to successfully perform this task, it is essential to possess the serious financial expertise and a fundamental vision for the final value. When embodying this identity, we have the possibility to maximize the probability to pinpoint the invention that is likely to revolutionize the world.
We have called this the AtonRâ vision. And this is why, and in perfect line with our cultural identity, we have embraced the AtonRâ name. Because this is who we are.
By accessing this website ("Site") and any of its pages you expressly agree that you have read, understood and agree to be bound by the terms and conditions and the legal information contained herein. If you do not agree to the terms and conditions below, you should exit the Site now.
Access to the information contained on this Site may be subject to legal and regulatory restrictions applicable to user (by reason of user’s place of residence or domicile, nationality, or for any other reason). Persons concerned by such prohibitions should not enter the Site.
The contents of this Site are provided for information purposes only. Nothing contained on this Site constitutes a solicitation, an offer or a recommendation to purchase or sell any product and/or may be construed as an offer, an invitation or solicitation to enter into any specific transaction or strategy. None of the products mentioned on this Site are available and term sheet shall not be distributed to any person or entity in any jurisdiction or country where such distribution or use would be contrary to any applicable law or regulation.
The collective investment scheme (hereinafter referred to as the "Fund") referred to on this Site is registered only in Luxembourg.
The products mentioned on the Site may not be offered, sold, assigned, or delivered, directly or indirectly at any time by any “US person”. In particular, the Fund mentioned on the Site has not been nor will be registered under the Securities Act of 1933 in the USA.
Although AtonRâ Partners believes that the information is reliable when posted on the Site, it makes no representation or guarantee that it is accurate or complete.
The information and opinions contained on the Site are subject to change without notice.
AtonRâ Partners shall not be responsible or liable for any loss or damage of any nature whatsoever (including direct, indirect, incidental or consequential) arising out of or in connection with the access to or the use of, or any inability to access or to use any information or data on this Site, including without limitation in the event of negligence.
Unless expressly stated otherwise, all information available on this Site is protected by copyright, with all rights reserved. The elements may be used freely for navigation purposes only and must expressly mention AtonRâ Partners in the event of reproduction, in whole or in part, of such elements in any form whatsoever, including in written or electronic form. No part of this Site may be distributed or transmitted without the express consent of AtonRâ Partners. Links to the Site or use of the content for advertising or commercial purposes is subject to the prior written consent of AtonRâ Partners.
AtonRâ Partners places great importance on data protection and makes every effort to safeguard the privacy of information. However, the Internet, like other electronic information and communication systems, cannot guarantee absolute security.
Use of this Site is subject to the laws of Switzerland without reference to any conflict of law principles. The courts of Geneva, Switzerland, shall have exclusive jurisdiction over any claims or disputes arising out of or in connection with the Site and its use.